Picture of chocolate pralines referencing The Big Chocolate Show in New York City via Mad Hatters NYC

Death By Chocolate: A Visit to The Big Chocolate Show in New York City

In the earliest days of our relationship, food was common ground. And Lynn was far and away the more experienced gastronome. She turned me on to Malaysian cuisine. She explained that the Chinese food I had been eating–and genuinely liked–was, in fact, American food, promptly taking me out for the real thing. Lynn even gave me my first bites of sushi (or should I say “attempted” bites, as I struggled mightily with chopsticks back then). There was one food, however, that needed no cross-cultural exchange, clarification, or introduction: chocolate. When it came to chocolate, we were on the same footing from the start. It’s the foodie version of a universal language, after all.

“Your hand and your mouth agreed many years ago that, as far as chocolate is concerned, there is no need to involve your brain.”
― Dave Barry

Moka samples at The Big Chocolate Show in New York City via Mad Hatters NYC Blog

Colorful Kacau Chocolate Bars at The Big Chocolate Show in New York City via Mad Hatters NYC Blog
Our mutual devotion to all things chocolate is what recently lead us to attend The Big Chocolate Show, an annual industry expo now in its second year. Now, we’ve been to quite a number of expos. Maybe you have, too. From coffee to books, and everything in between, our experiences have varied. Some were wonderful, some left much to be desired. One–which I will not name–felt like multiple Aruba timeshare marketing pitches. I’m happy to report that The Big Chocolate Show was a genuinely pleasant surprise. Among the 50-plus exhibitors, we found a diverse international collection of craft and large-scale expert chocolatiers showcasing a wide range of tempting products.

What to expect

Vendor booths at The Big Chocolate Show in New York City via Mad Hatters NYC Blog

Chocolate bar display with sample bites from Marie Belle at The Big Chocolate Show in New York City via Mad Hatters NYC Blog

Men and women from all walks of life were at the helm of each booth we visited. They shared their passion for chocolate, experiences in the trade, and details of their products and operations. Everyone was super friendly, and their personal stories were fascinating, often as sweet and complex as their products. Many are self-made, self-taught “formers”: former bankers, former bakers, former fashion designers and yoga teachers. And then there are farmers, all of whom took on chocolate-making and made it their own way.

The Big Chocolate Show also offers live demonstrations, book signings with writers and pastry chefs, and a variety of ticketed master tasting classes. But let’s be honest, the best part of the whole affair was trying out chocolates of different percentages, flavors, origins, and creations. And we’re not just talking about the occasional shard. Many of the booths offered whole pieces for sample, and none of the exhibitors appeared concerned with return visits. You’ll more than make up the cost of entry in the amount of chocolate you’ll sample. You can buy the ones you’re really fond of, and many of them were offered at a discount during the show.

Though there were a tremendous number of fantastic chocolates at the Big Chocolate Show, we thought we’d showcase some of our favorites, most of which you can order online.

2 Chicks with Chocolate (The Upstarts)

Chocolates in box shaped like a wine bottle by 2 Chicks with Chocolate at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


2 Chicks with Chocolates are a mother, a daughter, and an all-female staff out of Metuchen, NJ producing some incredible chocolates. Oh, but that’s not the whole story. This feisty, hard-nosed crew rolls deeper than that. They do classes, children’s activities, corporate events and parties. And psst! They even have a line of CBD infused chocolates. All that is nice, but it’s the chocolate that counts, right? Well, we sampled one–they have a whole lineup–of their seasonal barks with pumpkin seeds as well as what they refer to as “spice tiles”, which are small milk chocolate bars with an exotic blend of spices, and they were both excellent.

JoMart Chocolates (The Old Schoolers)

Jomart Chocolates booth at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


All you need to know about this multi-generational chocolatier is that it’s a Brooklyn legend. Why is that important? Because Brooklyn is about as crowded a field as you can get when it comes to chocolate-making. JoMart Chocolates opened its doors in 1946, and it’s still going strong today. Michael Rogak–the head chocolatier of JoMart chocolates–still uses the same stove and copper kettles to make his delectable sweets all these years later. And I’ll tell you, we were still talking about the simple discs of sea salted dark chocolate he handed us an hour after we’d left the show.

Mishti Chocolates (The Spice of Life)

Mishti chocolate booth at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


Named for chocolatier Arpita Kohil’s daughter, Mishti Chocolates offer bean-to-bar, non-GMO, certified vegan and non-vegan chocolates with unique flavor profiles. Created based on her daughter’s allergies to various ingredients, no oils or extracts are used and each bar is free of soy and gluten. Of the varieties we sampled, we were particularly taken with the Darkest Lavender Sea Salt and Gingerony. Both had an amazing, melt-in-your-mouth texture, but what set them apart was the sensationally balanced taste and mouthfeel. The Lavender Sea Salt had a striking hit at the start with a smooth, deep chocolate finish, while the Ginger started off chocolatey and finished with a surprising warmth.

Amore di Mona (The Sophisticates)

Rows of fine chocolates from Amore di Mona at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


With a 75% cocoa content, sourced from Belgium and France, and being vegan, non-GMO, low-glycemic, and preservative free with no gluten, soy, nut, corn, sesame, or lupin, you may be thinking, aside from the quality of the cocoa itself, can these chocolates possibly be good? The answer is yes. Yes, indeed. A Kentucky-based collective of nutrition-focused food artisans and health care providers, Amore di Mona were inspired by friends and family with food allergies, diabetes, gluten intolerance or who had chosen a vegan lifestyle. A generous sampling of their wares was proof-positive you can make something much, much healthier and still very, very tasty.

Roni-Sue’s Chocolates (The Taste of Home)

Bags of Roni-Sue Chocolate Bark at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


Leading up to Christmas every year, my mother would bake non-stop to ensure there would be tins of fudge, cookies, and toffee for the holidays. Much of the haul would go to my father’s coworkers and bosses, but a few would remain at home. My absolute favorite was her chocolate-topped toffee dusted with ground walnuts. It was far superior to the Heath and Skor bars found in grocery and convenience store aisles. In fact, I would argue it was the best toffee I’d ever had…unit I came across Roni-Sue’s Buttercrunch. As I stood in front of Rhonda Kave chewing away at a chunk of her incredible nutty-chocolatey-buttery product, I recognized what set it apart was the light, airy crunchiness of the toffee. I can only hope my mother misses this post.

Loving Earth (The Rule-breakers)

Loving Earth chocolate display at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


To start, there a lot going on with Loving Earth. They source heirloom cacao from the Ashaninka community, in the remote forest at the source of the Amazon River in Peru. Everything is plant-based and home-compostable: the bar, the box, even the wrapper (starch-based). Their product is organic, sustainable, direct trade, and bean-to-bar. There’s no dairy, cane sugar, gluten, or soy. And to top it off, their factory is solar-powered.

We admired all of that, for sure, but we also wanted good chocolate. And we were not disappointed. With good textures and interesting flavors, we were very impressed. Their Crunchy Mint Dark Chocolate and Lemon Cheesecake Caramel Chocolate proved so popular they had sold out of the bars by the time we made our way to their booth. But we did try a number of others, including the delicious Turkish Delight Chocolate, which we highly recommend.

Hagelswag (The Alchemists)

Bottle of Hagelswag chocolate nibs at The Big Chocolate Show in New York City via Mad Hatters NYC Blog


Lynn and I stood in silence, eyeing the gorgeous, “squircle-shaped” glass bottles filled with chocolate buckshot–and occasionally each other, in disbelief–while the founders of Hagelswag, Robbert and Lennart, explained the Dutch tradition of eating chocolate for breakfast. So what’s the basic concept? Hagelswag is a play on hagelslag (Dutch for hailstorm), known as a popular Dutch chocolate sprinkle invented by chocolatier Gerbrand Slag. Traditionally, the Dutch sprinkle chocolate onto buttered slices of bread. And yes, that’s absolutely as delicious as it sounds. The fact that Hagelswag’s handsomely Dutch-designed bottles are refillable and make an excellent gift is just icing on the cake.

Probably the best thing about The Big Chocolate Show was the crowd. There was so much enthusiasm, so many discussions. You had locals and tourists, whole families, chocolatiers–some with their own children working the booths–and there was a sense of joy and passion to the whole affair. As I wrote earlier, Lynn and I have been to a number of expos before, but The Big Chocolate Show was something–for lack of better words–sweeter.

Thank you to The Big Chocolate Show for partnering on this post.

Like it? Pin it!

A pinterest pin of sample chocolates from The Big Chocolate Show expo via Mad Hatters NYC.

– J.

19 thoughts on “Death By Chocolate: A Visit to The Big Chocolate Show in New York City”

  1. wow, that’s a great place to be ! chocolate is universally loved by one and all and I love the quote by Dave Barry 🙂 Thanks for sharing!

    1. Hi there, Nisha! Thanks for checking out the post. Indeed, I don’t know many people who don’t like chocolate, and I view the few I do with a healthy skepticism. 😀 I’m so glad you liked that Dave Berry quote as much as I did! Thanks for commenting.

  2. CHOCOLATE !!! Even with my lactose intolerance, I can’t pass up a bar of chocolate with almonds or hazelnuts in it. Great post and I want to venture out to a factory tour now!

    1. Hi Trudy! You don’t need to worry about your lactose intolerance. Not at all. There were lots of dairy-free options, and I’ll tell you their chocolates were damn good, too! If you go to a factory, I wanna here all about it. Over something with chocolate, of course. 😉

  3. Well, running down to the bodega and grabbing a Snickers won’t cut it now! Great post, so polished and professionally written.

    1. Thank you so much, Tip. I’m honored by your compliment, though I can’t take credit alone. Lynn’s amazing. As for your bodega statement, I see no shame in convenience. And the selections at a NYC bodega are much, much more diverse than typical drugstores or grocery stores. Years ago, back before they were a Kraft subsidiary, I used to stock up on Cadbury chocolates whenever I was in the city. And you can find craft chocolates in coffee shops, though they’ll be priced per pint of blood.

  4. Swoon! Even it wasn’t as classy an event as it appears to be, I would have been satisfied. But what you describe is heaven – chocolate, chocolate, chocolate, and oh, great people. Expos can be exhausting but I don’t think this one was….and I appreciate the way you put this together – the overview and the details, with an excellent variety. I’m going to follow up on one or two – thanks for the links.

    1. Hey Lynn! Thanks for dropping us a line. You are absolutely correct. Expos can be exhausting. This one was not. I’d love to claim we had to power through this experience and really sacrifice to make copy. Nope. It was a pleasure. Probably the only downside was I felt a little jittery later. Seriously, I sampled like a champ. 😛 I’m so glad you enjoyed the post. Fill me in later on which chocolates you ended up going with. Thanks again!

  5. That was a detailed review, Justin!!
    When the expo was done, expo you remembered all these different chocolates !! At most expos, tastes, stalls and people, usually become a muddle for me.

  6. Justin, this post is the sweetest! Love to get a little of your personal history along with some great info about producers of one of my favorite foods. How do you know none of the exhibitors appeared concerned with return visits? hehe. I hope your mother doesn’t read this particular blog post or you may not get her homemade toffee this Christmas. I especially loved the smiling face of the guy from JoMart Chocolates, and the chocolates pictured from 2 Chicks with Chocolate are tiny works of art. Only problem, it’s way too early in the day for me to start eating chocolate, which I am craving now! Hmmm, unless I adapt the Dutch tradition…

    1. Hey Cynthia! Thank you so much for your comment. Aside from the obvious (which you comically alluded to), I also observed many attendees sampling more than once. 😉 My mother will likely read my post at some point, probably when I least expect it, and will guilt me into oblivion for straying. Finally, I believe everyone should adopt the Dutch tradition. It should be mandatory. Looking forward to meeting up with you very soon. Thanks again!

  7. Hi Lynn, nice meeting you the Bell. My favorite childhood memory is when my cousins came to Minnesota with Valleystream NY bagels! 1968ish
    Love to know your view today.

    1. Hi Kris! Thanks for checking out our blog. It was very nice to meet you, too! We really enjoyed the Bell Museum. As far as bagels are concerned, I don’t know which New York bagels, Valley Stream or otherwise, your cousins brought you. Each neighborhood has their bagel joints. I can tell you my favorites are Russ & Daughters and H&H Bagels. Both have been in their respective Manhattan neighborhoods for a very, very long time (Russ & Daughters since 1914). Thank you again for dropping us a line. 😀

  8. I had to wipe up the drool from my iPad! As self-affirmed chocoholics I wanted to try every one of these chocolate vendors. So great that you guys can totally agree on chocolate. David converted me from milk to dark chocolate. A move he regrets since he now has to share more. The Chocolate Show would be a great to to re-visit NYC.

    1. “Sharing” and “chocolate” are not words I want to see together either, Linda! 😉 I’m definitely of the mind that The Big Chocolate Show is a worthy excuse to return to NYC. We’ll see you there!

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